Integrity Connect win Digital Printer Award

Integrity Connect, part of our Communications Division, have received a prestigious Digital Printer award for their work on direct mail for South West charity Hospiscare.

The charity had challenged the team to take come up with an eye catching and innovative campaign to increase new donor acquisition, while working to a strictly defined budget.

As a result of Integrity’s approach and ideas, Hospiscare opted to use a Partially Addressed Campaign as a GDPR compliant channel to drive new donor growth. Integrity provided data insights to help profile their current data and find ‘look-alike’ full postcodes and identify streets where they would more likely find people with a higher propensity to become donors.

Three mood boards were created to tie in with Hospiscare’s brand and values, creating colourful and impactful messaging that was designed to achieve great results through inkjet print production.

The Connect team managed the entire process from data acquisition, concept and design through to production, postage and delivery

The award, sponsored by Canon, was to recognise innovation in the use of new technology. The judges said of Connect’s entry:

“The winner demonstrated a number of aspects which, combined, achieved a higher cost-effectiveness, with improved response rates when using inkjet printing.”

Its great to see the Connect business being recognised by their peers in the industry. Andrew Law, Sales & Marketing Director for Connect, collected the award saying:

“Well done to the whole team at Connect, who quietly get on with doing extraordinary things for our clients, while making it feel perfectly normal”

Most importantly though, our client was delighted with the outcome of the campaign, which helped raise much needed funds for end of life care in the South West. Karen Turner, Supporter Relationships Manager said :

“Integrity have made useful suggestions & worked hard in the background to supply the information we need to make informed decisions & to squeeze the maximum possible from our budgets. We have also loved the imaginative & creative designs that have been produced for us.”